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While European countries tend to offer better work-life balance than the U.S., Stella Artois wants Americans to know it’s OK to take more breaks from the daily hustle.
Timed to Valentine’s Day, the Anheuser-Busch brand has launched “The Life Artois,” a U.S. campaign that encourages consumers to take more time to savor life with partners, friends and family. The Belgian beer brings its new tagline to life through digital ads, interactive out-of-home efforts and an ongoing experiential series.
“We
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